10 February 2013

Caribbean Journal’s Entrepreneur of the Year

Caribbean Journal’s Entrepreneur of the Year 2012: Jamaica’s Tyrone Wilson: "The idea first started around 2006, when Wilson was attending the University of the West Indies. “At the time, it was IPTV, internet protocol television, and I was looking at I can get into this TV market, because in Jamaica it’s really hard to start a television network — there was a real barrier to entry,” he said. When he started eMedia, at the time, eZines, he temporarily shelved the video idea, he said, finding it easier at the time to find funding for the magazine.  As he progressed with the magazines, however, he was approached by Pan Caribbean about expanding. “Right away, iVu was the idea that I pitched and they were sold on it,” he said. The key for iVu, Wilson said, its unique advertising platform — one that allows advertisers to put local, Jamaican ads on the channel. That’s in contrast to streaming sites like YouTube, which puts contextual, typically non-local ads on its video."

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