07 January 2013

Bigger isn't Better for Logo Design

Why Bigger Isn't Better for Logo Design | Entrepreneur.com: ". . . "If you can design a 16-pixel mark that is interesting or memorable, you are on to something," he says. "To make [a logo] shine or stand out when dealing with that few pixels can be as daunting as a great masterpiece." The final challenge in designing logos for mobile apps is in making them adaptive. For Micheline Crawford, owner and principal designer at Crawford Design in Reno, Nev., this means making sure icons are scalable and ready to work in standard or landscape orientation. "It's a real balancing act," she says. "Desktops, tablets and mobile devices have different screen sizes, and the interface should be designed specifically to serve that device." She adds that logos must be optimized so as not to impact performance of the app overall. It all comes down to perspective. While many graphic designers and in-house marketing professionals consider logo design an art, most liken creating logos for mobile apps to a science. "

What makes Ratan Tata a legendary entrepreneur
Ahead of Ratan Tata's last day as Chairman of the Tata Group, we speak to Kiran Mazumdar Shaw, chairman and managing director of Biocon, Patrick Foulis, Editor of India business and finance at The Economist and Firdose Vandrevala, chairman and ...

3 Essential Things to Teach Employees About Tech Security
Take a moment to survey your office and the people sitting behind computers. Or, if you have a remote workforce, picture your employees in their home offices or on the road, all within arm's reach of a laptop or mobile device. These individuals ...


Energy conservation: An entrepreneur's guide to light[er] bills
The Express Tribune
Energy conservation: An entrepreneur's guide to light[er] bills. Upset by the energy crisis in Pakistan, MIT graduate Nida R. Farid has returned home to contribute. By Sameer Mandhro. Published: December 28, 2012. Upset by the energy crisis in Pakistan ...

The Express Tribune

Narinder Kapany Funds Entrepreneurship Chair at UCSC
India West
“We in engineering are grateful to Dr. Kapany and his family for their generous support ofentrepreneurship instruction, in which Dr. Kapany himself was an early pioneer,” said Art Ramirez, dean of the Jack Baskin School of Engineering. Kapany was a ...

Venture Highway sets sail for Caribbean
Business First
Venture Highway courses will be offered in Jamaica, Barbados, and Trinidad and Tobago thanks to a new deal. Carrie Ghose: Staff reporter- Business First: Email | Google+ | Twitter | LinkedIn. A Columbus startup that refined its online courses for new ...

Entrepreneurship, technology, prosperity
Globe and Mail
The global recession, coupled with massive public and private debt, has created a period of economic uncertainty not seen in more than a generation. The bailouts, shell games and rhetoric can't solve the fundamental math problem: We need economic ...

Globe and Mail

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The 7 Habits of Highly Effective Mediocre Entrepreneurs | TechCrunch: " . . . . persistence is not the self-help cliche “Keep going until you hit the finish line!”. The key slogan is, “Keep failing until you accidentally no longer fail.” That’s persistence." - James Altucher

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