Startups, Entrepreneurs, Brands and The Power of Empathy (video)

Putting Innovation into Action: The Power of Empathy

Video above published Nov 22, 2016 by Stanford GSB: The global beauty company Bare Escentuals (domain: bareescentuals.com) is putting innovation into action by embracing the power of empathy. Stanford Graduate School of Business Professor Jennifer Aaker visits the company’s San Francisco headquarters and speaks with Executive Chairman Leslie Blodgett and CEO Simon Cowell. They discuss how the company uses empathy to build the brand and create community and connection with its customers. This video is part of the case curriculum in Dr. Jennifer Aaker’s Stanford courses, Power of Story to Fuel Innovation and The Innovation Playbook.

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Envisioning the Non-Obvious: The Innovation Playbook (video)

The Innovation Playbook: Envisioning the Non-Obvious:

Former Lands’ End CEO Federica Marchionni discusses leadership, building high performing teams, and creating a nimble and agile organization. She explains how Lands’ End is leading with purpose – in line with the company’s brand and core values around sustainability − and placing empathy toward the customer at the forefront of its strategy and mission. This video was developed in conjunction with the Stanford Graduate School of Business case “The Innovation Playbook: Lands’ End – Envisioning the Non-Obvious” (M365), written by Debra Schifrin and Professor Jennifer Aaker. Video above published Nov 7, 2016.

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