Video above published Nov 22, 2016 by Stanford GSB: The global beauty company Bare Escentuals (domain: bareescentuals.com) is putting innovation into action by embracing the power of empathy. Stanford Graduate School of Business Professor Jennifer Aaker visits the company’s San Francisco headquarters and speaks with Executive Chairman Leslie Blodgett and CEO Simon Cowell. They discuss how the company uses empathy to build the brand and create community and connection with its customers. This video is part of the case curriculum in Dr. Jennifer Aaker’s Stanford courses, Power of Story to Fuel Innovation and The Innovation Playbook.
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