21 November 2016

Envisioning the Non-Obvious: The Innovation Playbook (video)

The Innovation Playbook: Envisioning the Non-Obvious:

Former Lands’ End CEO Federica Marchionni discusses leadership, building high performing teams, and creating a nimble and agile organization. She explains how Lands’ End is leading with purpose – in line with the company’s brand and core values around sustainability − and placing empathy toward the customer at the forefront of its strategy and mission. This video was developed in conjunction with the Stanford Graduate School of Business case “The Innovation Playbook: Lands’ End – Envisioning the Non-Obvious” (M365), written by Debra Schifrin and Professor Jennifer Aaker. Video above published Nov 7, 2016.

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