How Instagram Influencers Can Boost Your Brand

How Instagram Influencers Can Boost Your Brand:

Video above published Dec 2, 2016 by L2inc.com: In this video, L2 VP of Beauty Claude de Jocas interviews Instagram influencer Arushi Khosla about social media authenticity, gifting vs. paid opportunities, influencer agencies, and how brands with small budgets can work with influencers.

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Product vs Feature -- Instagram and its Imitators

The Commodity Technology Powering Instagram's Imitators Won't Save Them | MIT Technology Review: " . . . Instagram is a product, not a feature. This product/feature distinction is famous in Silicon Valley, because you don’t want to end up on the wrong side of it. Steve Jobs famously dismissed Dropbox as a feature rather than a product–that is, an innovation whose value he could commodify with identical (or close-enough) technology and integrate into his existing products. Jobs may have been wrong about Dropbox. And Twitter and Flickr are making the same mistake in thinking that a commodity tech solution like Aviary can clone all of Instagram’s value. . . ."


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