Startups learn lesson - ‘Dropbox effect’ is a myth

Startups learn a painful lesson: The ‘Dropbox effect’ is a myth | VentureBeat: "Do a search for “Dropbox problem” or “Dropbox effect” and you’ll find thousands of articles. I agree that Dropbox has inspired more enterprise founders to experiment with freemium models or to build intuitive products, but it is not proof that a consumer-focused company can simply change focus to the enterprise without having to reengineer its technology from the ground up. You can’t just ‘pivot’ to the enterprise. “Dropbox’s message is that business users want products that are simple and sexy,” said Ray Wang, the principal analyst and CEO of Constellation Research. That may be true, but according to Wang, to meet the needs of IT, you have to “do a lot more.” . . "


Follow @vcexp