VeriSign, Domain Names, Dot Coms

Forget the new gTLDs (and the coming morass of confusion, litigation, trademark issues, etc., incited by ICANN) -- "dot Com" is and will continue to be the "gold" of the domain business --

VeriSign 2nd-Quarter Profit Up 23% on Higher Revenue - WSJ.com: "VeriSign Inc.'s (VRSN) second-quarter profit jumped 23% as the Internet-domain-name company reported a double-digit increase in revenue and higher operating margins, lifting results above Wall Street's expectations. The company has posted double-digit revenue gains and higher income for nine consecutive quarters. VeriSign has spent the past few years shedding several Internet-related businesses, making it almost totally dependent on the mainstay Internet domain operation. VeriSign's domain-name business--which operates the registry for .com, .net and other domains--is based on a contract from the Internet Corporation for Assigned Names and Numbers, overseen by the U.S. Commerce Department. . . ."

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Mistakes Startups Make In Picking A Domain Name

3 Common Mistakes Startups Make When Picking A Domain Name | Morgan Linton: " . . . three common mistakes I’ve seen startups make when picking a domain name: Picking a brandable that nobody can spell – brandables can be great if everyone can hear the word and instantly know how to spell it correctly. You should be able to tell someone your brand name over dinner or drinks and they should be able to get home, go to their computer, and easily access your site. Sun.com is an awesome domain for a lighting company, Suunn.com is a confusing one leading many customers to email you at Sun.com and try to find your site on Sun.com. Using an extension nobody has heard of – the world has become comfortable with extensions like .CO, .ME, .TV, .IO, .LY, etc. However almost nobody in the world knows .AM, .MD, and many other obscure ccTLDs . . . Assuming that one day you will get the .COM . . . " (read full article at link above)


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