15 August 2016

Stephan Seiler: What is Social Media Marketing Really Worth?

Stephan Seiler: What is Social Media Marketing Really Worth?:

Published on Aug 8, 2016 by the Stanford Graduate School of Business

Stephan Seiler | Stanford Graduate School of Business Associate Professor of Marketing"Research Statement:  Professor Stephan Seiler’s research focuses on analyzing consumer choice in various markets. He analyzes issues ranging from the choice of hospital for a bypass operation to the reaction of consumers to promotions on laundry detergent. He is particularly interested in understanding consumer search behavior, i.e., how informed consumers are about prices or other product characteristics when making a purchase decision. Another strand of research analyzes various issues relating to choice and competition in the healthcare sector."

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