23 November 2014

Kevin Rose, New Startup North, New Model of Incubation

Kevin Rose Steps Into Part-Time Role At Google Ventures To Build A New Startup Called North | TechCrunch: "... His newest venture will be called North, and will be focused on building a series of mobile and social products. In an interview with Rose, he told me the plan is to start with a small team of about three and to create a new product each quarter. And if one of those products becomes a hit, Rose says he’ll recruit a team and try to build a company around it. If the model sounds familiar, that’s because it was kind of the idea behind Milk. But the world has changed since then, according to Rose. “The biggest thing that’s changed in the last three years is that back then we spent a lot of time spent building out the back end… But the scaling piece is a solved problem,” Rose told me. Nowadays he says, a lean startup can work specifically on product and design, and leave the infrastructure side of things to someone else. He envisions North as a team that has one product person, one design person, and a full-stack engineer to get products going, while outsourcing much of the actual development work to trusted friends and colleagues. Rose isn’t the only entrepreneur operating under that type of model: Uber and StumbleUpon co-founder Garrett Camp has Expa, Twitter founders Ev Williams and Biz Stone have Obvious Corp., and PayPal co-founder Max Levchin has HVF. In each case, those founders are operating on a model of incubating a portfolio of interesting products and then building teams around them...."

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