31 May 2013

Customer Outreach Startup Intercom

“In the past … companies tried to minimize customer interaction,” Adams said. “They didn’t want customers to talk back to them — that was overhead. Minimizing customer interaction is a very outdated model from a pre-social web world. Intercom is very much about intimacy, very much about being personable.” (source infra)

Facebook’s Head Of Brand Design Paul Adams Joins Customer Outreach Startup Intercom | TechCrunch: " . . . . The startup, which is backed by Twitter co-founder Biz Stone, 500 Startups and others, offers tools for online businesses to track every interaction with a customer and to use that data to deliver personalized messages and offers. . . ."

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