The Industrialist's Dilemma, Beth Comstock, GE (video)

The Industrialist's Dilemma Session 8: Beth Comstock, GE - At at time when GE is facing slowly-growing or no-growth market segments, industrial firms still have to find growth – both in their existing businesses and in new areas. GE saw digitization coming to several of its business units and realized that they had to make changes to how they were running the company, shared GE Vice Chair and CMO Beth Comstock. "We had to first say what digitization meant to our company, and we saw the opportunity. We had to name it to claim it. We said we saw the Industrial Internet."

During her visit to The Industrialist's Dilemma class on March 3, 2016, Beth discussed with Lecturers Robert Siegel and Aaron Levie how GE is changing its business models, partnering with Silicon Valley companies, and adding new competencies that complement its existing heritage. Read more takeaways from the talk on Twitter: http://stanford.io/IndusDilemma

The Industrialist's Dilemma course explores how digital disruptions are having tectonic shifts on large, successful and established companies, whether they have a digital foundation or not. Learn more: http://stanford.io/1TPZuyZ

Previous sessions:
Watch Session 1 with Stripe CEO Patrick Collison and Session 2 with Enjoy CEO Ron Johnson
Watch Session 3 with Nest CEO Tony Fadell
Watch Session 4 with 23andMe CEO Anne Wojcicki
Watch Session 5 with Kaiser Permanente CEO Bernard Tyson
Watch Session 6 with VIA CEO Charlie Scharf

The Industrialist's Dilemma Session 7: Mark Fields, Ford (video)

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