How To Innovate Like A Startup - Global-cio - Executive insights/interviews - Informationweek: "What makes you a startup is that you're trying to create something new under conditions of extreme uncertainty. So we're in a situation where we're not building something that's not fundamentally the same as what we've built before. It's something new. It's something that serves new customers that we've never served before. It's a new kind of product that's never been built before. It's taking a technology from one market and moving it to another . . "
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