Dismantle the sales department and double sales

Video: Noetica - Telegraph: "Online business is actually driving greater numbers of customers to contact centres – and those centres are very often supported by Noetica’s software, the simplified IT processes that enable them to interact effectively with their customers. As the founder and CEO of Noetica, Danny Singer, tells the Telegraph Business Club, Noetica has seen its business double, based on its reputation as an industry specialist, but also – intriguingly – following a decision to dismantle its sales department and let the management and project delivery teams be the company’s ambassadors.
Company Name: Noetica
Location: London
Number of employees: 20
Turnover: £1.5m
Founded: 1997"

The key here is that management and "project delivery teams" understood their role as company "ambassadors" selling the company's products/services.

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